How the politics of race will play a key role in Nikki Haley's 2024 campaign

One clear theme of Nikki Haley's presidential announcement is unity

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Over and over, her Tuesday announcement video references bringing people together

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One example she uses to emphasize that is her state's response to hate.

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In 2015, a white supremacist killed nine Black parishioners at Mother Emmanuel AME Church in Charleston

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S.C. Haley, who was governor at the time, led the state through the tragedy

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We turned away from fear toward God

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she said, over video of herself and fellow leaders joining hands in the wake of that crime

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